INOA, the haircolor of the future. No ammonia, no odor, optimal hair respect, optimal scalp comfort.
Odourless ammonia-free permanent hair colour, up to 100% grey coverage. Six week of intense nutrition and hydration. Permanent INOA colour penetrates right to the heart of the hair.
The secret? An oxydant combined with an alkaline agent which swells the hair to lighten natural pigments and reveal colour deep in the hair fibre.
RICHESSE, ammonia-free colour with radiant tones. DIARICHESSE is ideal for first time colour and covering white hair. DIALIGHT is specifically formulated for maximum shine and condition on coloured hair.